Hello! I'm James — a British designer, artist, and maker.

If people use it, I care about it. I'm currently designing for investing products at Moneybox to democratise wealth.

Moneybox

Moneybox is the UK's leading savings and investment platform, trusted by 2.5 million customers to manage more than £22.4 billion in assets. I've led multiple end-to-end investing products and features, on web and mobile.

Portfolio Insights

Allowing customers to view their portfolio split between accounts, equities & cash savings.

Data VizDesign System

Investing Onboarding

End-to-end redesign of the Stocks and Shares ISA account opening flows.

Data AnalysisA/B Testing

Payments & Withdrawals

Streamlined fund transfer flows reducing drop-off by 22%.

Flow DesignA/B Testing

Designing Support

Full redesign to Moneybox's learn and support pages as part of Wordpress to CMS Migration.

CMS MigrationInformation Architecture

Notifications Centre

Unified notification hub and user-controlled preferences.

System DesignUser Research

Hawk-Eye Innovations

Hawk-Eye Innovations is a global leader in live sports technology, trusted by major leagues worldwide to deliver tracking, broadcast operations, and cutting-edge officiating. I supported the development of AR/VR products used for officiating and broadcasting to elevate fan experiences.

Officiating Platform

Automating Tennis Line Calling & Supporting Tennis Review Officials to make the right decision in an instant.

ResearchFusing legacy systems

VAR Review Interface

Match-official tooling for on-field video review decisions.

Industrial UXService DesignResearch

Broadcast Graphics

Designing a AR & VR tool to output live data visualisations for broadcast across Cricket, Tennis, Football and Basketball.

Motion DesignData Viz

Freelance

My hobby projects.

Voulez Vous

Your go-to cocktail guide at your fingertips.

0-1BrandingNative AppWeb

Zia Smart Home

Control & customise all your smart devices at home, inside one app.

Branding0-1PrototypingDesign Sprint

Articles

My writing & design thinking.

Escaping AI Sludge: why MVPs should be Delightful.

Function is the floor, not the ceiling. It's time to raise the bar and prove that the most viable products are the ones that feel human.

WritingDesign Thinking

Humanising Apps

A UI series on bridging the gap between function and emotion.

WritingDesign Thinking

Talking Squares

How we can restore meetings from the guise of the interface to promote presence over UI features.

WritingDesign Thinking

Rafael Costa

Senior Product Designer & Line manager, Moneybox

“James has demonstrated herculon effort and skill as he juggles multiple projects, departments and dependencies. He actively optimises his (and his teams) ways of working while up-skilling, and all with a smile on his face!”

Luke Digweed

Senior Product Manager, Hawk-Eye Innovations

“James has an excellent attention to detail and was able to grasp a knowledge of any subject matter in question very quickly. This meant all his designs were both visually appealing and functional in equal measure. His designs and workflows allowed us to implement software now used at all major global Tennis events for officiating purposes, that's some serious impact!”